When you purchase hosting through Pelarious, Inc., you'll work with a Pelarious Expert during the initial setup of your account. We value customer service and believe that the best way to get your account started is by talking with you personally. Other hosting services are completely automated, giving you no access to a live person and leaving you unable to ask questions or specify preferences. Pelarious wants you to understand your new hosting account and get everything you need during the set up. The Personalized Setup Charge only applies to new hosting purchases, upgrades, and downgrades - not renewals.